Electrolux

Cliff Design was happy to receive a concept request from the Electrolux Design Department. Working close with Henrik Otto, design director of Electrolux, Cliff Design and Petfactory creted a Kitchen Concept for the year 2050.

Project

Info

The project resulted in a vision regarding social, philosophical and practical needs of the future and was presented for the first time at the Design Boost fair in Stockholm 2010.

The video explaining the concept, seen above, reached 300 000 hits on Youtube in just a couple of weeks and we reached a very satisfying impact!

Creative Boost
Every design quest starts with ideation. At Cliff Design we always start of with gathering as many competences as possible to explore a given task. Using workshops, we aim to get the widest possible range of ideas.

Polygon Modeling
Polygon modeling is a quick and diverse way to explore shape and design, making the process efficient and straight forward. It is a powerfull method to visualize and to set an early design vision without getting locked up in advanced surface CAD data. It is also used for animation, texturing, rigging and visualization.

Product Design
Product design is one of our core offers. It icludes everything from sketches to design NUFO:s and concept engineering.

Storytelling
To communicate an idea or a concept, the context is of great importance. Using characters, environments, scenarios and assumed delimitations, a product/concept is more tangeble for an audience. When e.g. pitching an idea or anchoring a design vision within an organization, a clear story boosts the credability.

Animation
Cliff Design use animation to further explain functionality, tell a story or add an extra dimension to the visualization of a product/concept/service. We mainly use this tool as part of a development process showing user scenarios of products or UX scenarios.

Process