Traditionally, design has been part of the product development process. However it’s also a great tool when exploring and defining strategic plans! Since the link between ideation and implementation is fundamental when working with design, our process can serve as a bridge between theory and reality! Data is critical for making good and balanced decisions, but without the possibility to visualize, test and validate the decisions, the strategic work lacks crucial input!

Cliff design has unique approach of mixing industrial design with digital design, delivering complete products that are meaningful and have a just balance between technology and function employed. We are offering a holistic vision with critical reasoning for every product and service that we do, not separating “the body” from “the soul”. Design culture matters to us, we are connecting the elegancy of an object with the comfort of a good interaction in one product.

We believe the first step in a relationship is to get an emotional attraction. Successful brands communicate a clear promise. Our expertise is to do this visual. In the end, the user experience needs to fulfill the user’s expectations. In an era of digital technologies and communication where products and services are complex by nature, brand design brings clarity, informs, and guides users. The brand is always connected to the specific culture of a product or service. For us, brand design is about creating an honest relationship between users and products, with user empowerment as the final goal.

Products that we use today are very complex. They have screens, buttons, touchscreens, and voice or gestural interfaces. To deal with that complexity our designers have a double culture of industrial- and digital design. Just understanding the technology is not enough to create good products. Finding a balance between them can’t be done without critical reasoning. Our experienced designers are doing digital design with vision, challenging solutions, and technology to deliver human products with exceptional user experience!