Maurten
In store Communication
ABOUT
Maurten is a sports fuel brand dedicated to endurance athletes. They use hydrogel technology to create carbohydrate fuels that are easily tolerated by the body and made from natural ingredients.For more information, visit:
Process
The project began with on-site research, featuring interviews with stores and resellers globally. This research resulted in a comprehensive document outlining store perceptions of the Maurten brand, spatial constraints, limitations, opportunities, and reseller engagement. The main challenge was to create a solution that was easy for stores to set up while positioning Maurten as a high-value brand.
Result...
A self-supporting box crafted entirely from recycled material (Soundfelt REC®). While fundamentally simple, its design and modularity offer Maurten a variety of communication options, from a basic display shelf to complex installations, screens, and large-scale setups.
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process
The project began with on-site research, featuring interviews with stores and resellers globally. This research resulted in a comprehensive document outlining store perceptions of the Maurten brand, spatial constraints, limitations, opportunities, and reseller engagement. The main challenge was to create a solution that was easy for stores to set up while positioning Maurten as a high-value brand.
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