Sailracing

The Classic Glacier Bay Parka

From our studio in Göteborg, we provided comprehensive support by handling high-quality photography, filming, and post-production for web and marketing purposes.
Design Strategy ✦
Graphic Design ✦
Storytelling ✦

About

Communicating the evolution of one of their most classic jackets, showcasing a decade of meticulous refinement and continuous improvment. This jacket, designed to handle the harshest conditions, reflects the company's commitment to quality and innovation.

Similar projects

Lorem ipsum dolor sit amet consectetur. Viverra odio elit scelerisque eu orci sit. Enim eu faucibus scelerisque hendrerit et vel aliquam malesuada etiam. Tempus dolor nibh blandit consectetur consectetur. Viverra dolor tellus elit neque.
Maurten
in store communication
Detectivo
Measuring of the human vital signs
Cliff models
Giving Shape to design

Process

Our design journey started with exploring innovative ideas to discover ways of communicating the innovation and improvements down to the smallest detail of a jacket. This journey included creating storyboards, developing animatics, and progressing to final filming and processing.

Result

Our expertise ensured high-quality visuals and seamless editing, enhancing their brand’s storytelling and visual impact. Through our collaboration, we helped bring their vision to life, showcasing their products..