Sweden Rock Truck

A heavy metal concept truck shown at the Sweden Rock festival 2018.
Creative Boost ✦
Storytelling ✦
Visualization ✦
Illustration ✦
Graphic Design ✦


A collaborative effort between Cliff Design and Volvo Trucks' graphic design team, drawing inspiration from the raw power and intensity of heavy metal music, resulted in the creation of a truly remarkable design.


The graphics and conceptual work emerged from a tight collaboration between the Volvo design department and Cliff Design, resulting in a distinctive outcome that attracted considerable media attention.