Smart Eye

Our commitment with Smarteye gave us the opportunity to merge tech innovation with clear functionality, empowering users with Eye Tracking technology on the highest level.

Project

Info

A deep understanding of both technology and user
groups created the necessary climate that has resulted in several succesful product launches.

In order to achieve a deliberate and conscious communication, a clear definition of the brand was imperative. While working with Klimator, Cliff Design put a lot of emphasis on interviews, market definitions, positioning, field trips, competitor mapping, sales strategy and channels of communication. Using our different matrice models in a cross disciplinary process, proved to be a learning experience for both Cliff Design and Klimator.

When the brand platform was established, the implementation started with Klimator's online presentation. The work included a fully updated graphical design language - including layout, fonts, logo, colors, image language and tonality.  

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Creative Boost
Every design quest starts with ideation. At Cliff Design we always start of with gathering as many competences as possible to explore a given task. Using workshops, we aim to get the widest possible range of ideas.

Graphic Design
Graphic Design is all about comminication, to emphizise values, to clearify statements and to be consistent. At Cliff Design this can be manifested through film, illustration, artwork, stationery, brand books, web pages, photography, logotypes, icons, UX etc...

Design Strategy
Design strategy is to mind the future of a brand and/or a product/service range, making sure the communication is prioritized based on business, economy, impact and sustainability.

Product Design
Product design is one of our core offers. It icludes everything from sketches to design NUFO:s and concept engineering.

Visualization
Rendering is used to explore different materials, textures, graphics and colors. It can be used to communicate ideas in a more clear way making sure all parts of an organization is on board as to where the project is heading. Furthermore it is a great way of creating pre-launch marketing material and scenarios.

Surface Design
To balance surfaces and highlights is an artform and requires a special craftsmanship. Cliff Design has always taken pride in delivering high quality 3D-nufos. Our competence is mainly within Alias and ICEM surf. We work with everything from concept modeling to A-class surfaces.

Process