Sail Racing

Sail Racing is a Swedish high-end sail clothing brand. They are known for being in the front end of new technology and maritime fashion.



When contracting Cliff Design, Sail Racing asked for help with the launch of their new race bag collection.

The request was to create animations and footage showing the different bags and to communicate the technical aspects of the products. With a dark theme and carefully applied studio light Cliff Design ended up creating a collection of animations and 3d renders showing both the technical- and philosophical aspects of the bag collection.

Please visit Sail Racing for more info and to check out the bag collection and the rest of their great products:

Design Strategy
Design strategy is to mind the future of a brand and/or a product/service range, making sure the communication is prioritized based on business, economy, impact and sustainability.


No items found.


By submitting this form you accept our storage of your submitted information in accordance to our privacy policy.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.