2:nd Transport

A leading car brand consulted Cliff Design for a 2:d transportation concept. The concept was a complement to an upcoming show car and should be a brand extension.



Cliff Design engaged a large number of competences in order to scan the market and to obtain inspiration from various aspects of the design industry and society as a whole. We created a large design team working in workshops sketching/creating a bank of ideas and conclusions that served as a foundation for the rest of the project.

Due to secrecy Cliff Design cannot present a final concept or reveal the client.

Creative Boost
Every design quest starts with ideation. At Cliff Design we always start of with gathering as many competences as possible to explore a given task. Using workshops, we aim to get the widest possible range of ideas.

Product Design
Product design is one of our core offers. It icludes everything from sketches to design NUFO:s and concept engineering.

To communicate an idea or a concept, the context is of great importance. Using characters, environments, scenarios and assumed delimitations, a product/concept is more tangeble for an audience. When e.g. pitching an idea or anchoring a design vision within an organization, a clear story boosts the credability.


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