2:nd Transport

A leading car brand consulted Cliff Design for a 2:d transportation concept. The concept was a complement to an upcoming show car and should be a brand extension.

Project

Info

Cliff Design engaged a large number of competences in order to scan the market and to obtain inspiration from various aspects of the design industry and society as a whole. We created a large design team working in workshops sketching/creating a bank of ideas and conclusions that served as a foundation for the rest of the project.

Due to secrecy Cliff Design cannot present a final concept or reveal the client.

Creative Boost
Every design quest starts with ideation. At Cliff Design we always start of with gathering as many competences as possible to explore a given task. Using workshops, we aim to get the widest possible range of ideas.

Illustration
Cliff Design´s approach to illustration is using the same process as for any other design related request. We carefully research the end-reciever and what needs to be emphazised to achive the best possible communication. We work with everything from scenarios, post-product sketches to technical drawings.

Product Design
Product design is one of our core offers. It icludes everything from sketches to design NUFO:s and concept engineering.

Storytelling
To communicate an idea or a concept, the context is of great importance. Using characters, environments, scenarios and assumed delimitations, a product/concept is more tangeble for an audience. When e.g. pitching an idea or anchoring a design vision within an organization, a clear story boosts the credability.

Process

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