Klimator

Klimator is a software company that provides precise and reliable road weather information. The company has spent 30 years of research challenging conventions, tuning the interpretation of weather data, innovating the road weather industry and creating value for its customers! When contacting Cliff Design, Klimator  wanted a redefinition of the the company brand identity. The brief was to create a brand platform and implement the final result into a web page.

Project

Info

The project started by defining the Klimator brand. This was done through various workshop activities. The foundation of the company communication was formulated through core values- and visual identity. The work resulted in a platform/brand book, serving as a future communication strategy for Klimator.

In order to achieve a deliberate and conscious communication, a clear definition of the brand was imperative. While working with Klimator, Cliff Design put a lot of emphasis on interviews, market definitions, positioning, field trips, competitor mapping, sales strategy and channels of communication. Using our different matrice models in a cross disciplinary process, proved to be a learning experience for both Cliff Design and Klimator.

When the brand platform was established, the implementation started with Klimator's online presentation. The work included a fully updated graphical design language - including layout, fonts, logo, colors, image language and tonality.  

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Design Strategy
Design strategy is to mind the future of a brand and/or a product/service range, making sure the communication is prioritized based on business, economy, impact and sustainability.

Graphic Design
Graphic Design is all about comminication, to emphizise values, to clearify statements and to be consistent. At Cliff Design this can be manifested through film, illustration, artwork, stationery, brand books, web pages, photography, logotypes, icons, UX etc...

Storytelling
To communicate an idea or a concept, the context is of great importance. Using characters, environments, scenarios and assumed delimitations, a product/concept is more tangeble for an audience. When e.g. pitching an idea or anchoring a design vision within an organization, a clear story boosts the credability.

Creative Boost
Every design quest starts with ideation. At Cliff Design we always start of with gathering as many competences as possible to explore a given task. Using workshops, we aim to get the widest possible range of ideas.

Illustration
Cliff Design´s approach to illustration is using the same process as for any other design related request. We carefully research the end-reciever and what needs to be emphazised to achive the best possible communication. We work with everything from scenarios, post-product sketches to technical drawings.

Process