Klimator is a software company that provides precise and reliable road weather information. The company has spent 30 years of research challenging conventions, tuning the interpretation of weather data, innovating the road weather industry and creating value for its customers! When contacting Cliff Design, Klimator wanted a redefinition of the the company brand identity. The brief was to create a brand platform and implement the final result into a web page.
The project started by defining the Klimator brand. This was done through various workshop activities. The foundation of the company communication was formulated through core values- and visual identity. The work resulted in a platform/brand book, serving as a future communication strategy for Klimator.
In order to achieve a deliberate and conscious communication, a clear definition of the brand was imperative. While working with Klimator, Cliff Design put a lot of emphasis on interviews, market definitions, positioning, field trips, competitor mapping, sales strategy and channels of communication. Using our different matrice models in a cross disciplinary process, proved to be a learning experience for both Cliff Design and Klimator.
When the brand platform was established, the implementation started with Klimator's online presentation. The work included a fully updated graphical design language - including layout, fonts, logo, colors, image language and tonality.
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