Volvo

Cliff Design is proud to have taken part in developing a heavy metal concept truck shown at the Sweden Rock festival 2018. The graphics and conceptual work is the result of a close collaboration between the Volvo design department and Cliff Design.

Project

Info

The project ended up in an exterior wrapped in leather vinyl in combination with an intricate pattern of amplifier cables dropping out from the side panels. The interior is dark with a detailed heraldic pattern filled with symbolism…

Creative Boost
Every design quest starts with ideation. At Cliff Design we always start of with gathering as many competences as possible to explore a given task. Using workshops, we aim to get the widest possible range of ideas.

Storytelling
To communicate an idea or a concept, the context is of great importance. Using characters, environments, scenarios and assumed delimitations, a product/concept is more tangeble for an audience. When e.g. pitching an idea or anchoring a design vision within an organization, a clear story boosts the credability.

Graphic Design
Graphic Design is all about comminication, to emphizise values, to clearify statements and to be consistent. At Cliff Design this can be manifested through film, illustration, artwork, stationery, brand books, web pages, photography, logotypes, icons, UX etc...

Process

No items found.

The project ended up in an exterior wrapped in leather vinyl in combination with an intricate pattern of amplifier cables dropping out from the side panels. The interior is dark with a detailed heraldic pattern filled with symbolism…

Contact

By submitting this form you accept our storage of your submitted information in accordance to our privacy policy.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.