Cliff Design is proud to have taken part in developing a heavy metal concept truck shown at the Sweden Rock festival 2018. The graphics and conceptual work is the result of a close collaboration between the Volvo design department and Cliff Design.



The project ended up in an exterior wrapped in leather vinyl in combination with an intricate pattern of amplifier cables dropping out from the side panels. The interior is dark with a detailed heraldic pattern filled with symbolism…

In order to achieve a deliberate and conscious communication, a clear definition of the brand was imperative. While working with Klimator, Cliff Design put a lot of emphasis on interviews, market definitions, positioning, field trips, competitor mapping, sales strategy and channels of communication. Using our different matrice models in a cross disciplinary process, proved to be a learning experience for both Cliff Design and Klimator.

When the brand platform was established, the implementation started with Klimator's online presentation. The work included a fully updated graphical design language - including layout, fonts, logo, colors, image language and tonality.  

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Creative Boost
Every design quest starts with ideation. At Cliff Design we always start of with gathering as many competences as possible to explore a given task. Using workshops, we aim to get the widest possible range of ideas.

To communicate an idea or a concept, the context is of great importance. Using characters, environments, scenarios and assumed delimitations, a product/concept is more tangeble for an audience. When e.g. pitching an idea or anchoring a design vision within an organization, a clear story boosts the credability.

Rendering is used to explore different materials, textures, graphics and colors. It can be used to communicate ideas in a more clear way making sure all parts of an organization is on board as to where the project is heading. Furthermore it is a great way of creating pre-launch marketing material and scenarios.

Cliff Design´s approach to illustration is using the same process as for any other design related request. We carefully research the end-reciever and what needs to be emphazised to achive the best possible communication. We work with everything from scenarios, post-product sketches to technical drawings.

Graphic Design
Graphic Design is all about comminication, to emphizise values, to clearify statements and to be consistent. At Cliff Design this can be manifested through film, illustration, artwork, stationery, brand books, web pages, photography, logotypes, icons, UX etc...