There are many types of bikes and many types of people. Their motivations and goals may differ, but they all strive to achieve quality – quality of life.
The bike market has a wide range of products to accommodate different needs, but in one area the execution has not caught up with the rest of the equipment available.
The current market for bike computers communicates a different story and when paired with seasonal updates on all the necessary equipment, they holistic image and the expectedquality is lost.
The goal is to design a bike computer with an aesthetics and a UX that match the current level of execution and performance, expected by the community.